Session Information
DMA08 Conference & Exhibition
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The Power of Combining Loyalty Programs and Special Promotions
Track
:
Ask-The-Experts
Program Code:
AM08-0483
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Renee Deger, Marketing Manager, Loyalty Lab, Inc.
PRIMARY SPEAKER
:
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Description
Special promotions should not end with getting consumers excited about a sweeps and engaging in your brand. Key to success is long-term engagement. Combining loyalty programs with key promotions strengthens each component — extending the life of special promotions and bringing lift and renewed value to loyalty programs.
LEARNER OUTCOMES:
- Factoring lifetime value into your ROI forecasts
- Layering specialized promotion and loyalty communications over time
- Planning your retention strategy early in the process
Audio Synchronized to PowerPoint
(Code: AM08-0483)
Non-Attendee:
Handout Online
