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David Rosen, Senior Vice President, Loyalty Lab, Inc.
David Rosen is an experienced loyalty marketing and CRM specialist. David was SVP, Marketing for MyPoints, the internet's premier direct marketing and loyalty program. David was also VP, Business and Product Development at e-commerce startup Chipshot.com and was a partner in Mercer Management Consulting's retail and consumer products group.
LEARNER OUTCOMES:
Assess opportunities for expanding customer value despite lower overall consumer spending trends
Identify and understanding the value of your best customers
Learn proven techniques for best-customer retention