Session Information
DMA08 Conference & Exhibition
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New Advances in Segmentation Methodology for Direct Marketing
Track
:
DATABASE AND ANALYTICS
Program Code:
AM08-0527
Date:
Tuesday, October 14, 2008
Time:
2:00 PM to 3:00 PM
EST
Location:
N119
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Description
Industry experts will share new ideas and approaches within the science of segmentation with a discussion on behavioral, attitudinal, demographic, and/or a combination of these segmentation methodologies. Panelists will also discuss how-to effectively integrate segmentation strategies through case examples. This session will be sponsored by the DMA Analytics Council.
LEARNER OUTCOMES:
- Discover how to use a combination of segmentation methods for successful product and marketing applications.
- Learn new techniques to identify the key behavioral drivers of the most profitable customers.
- Understand how new and developing advances in behavioral, attitudinal, and demographic segmentation methods improve ROI.
This session is a part of:
Handout Online
