Session Information
DMA08 Conference & Exhibition
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Strategic Marketing Roadmap to Evaluate Consumer Credit Data Alternatives
Track
:
ACQUISITION AND PROSPECTING
Program Code:
AM08-0528
Date:
Monday, October 13, 2008
Time:
11:15 AM to 12:15 PM
EST
Location:
N-240
CONTACT PERSON
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Description
Consumer credit-data has long been used to target prospects for credit and insurance products. However, navigating through compliance requirements is challenging. This session discusses the alternative use of Invitation-to-apply (ITA) data or non-credit data, advantages/disadvantages and provides a migratory roadmap. Session sponsored by the DMA Financial Services Council
LEARNER OUTCOMES:
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How to migrate from a credit-based strategy to an ITA-based strategy.
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Pitfalls to avoid when using ITA data and how to sidestep these pitfalls.
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The pros and cons of using credit data and ITA data.
This session is a part of:
Handout Online
