Session Information
DMA08 Conference & Exhibition
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The Rise of Universal Search— A Changing Landscape (Sponsored by SEMC)
Track
:
ONLINE MARKETING
Program Code:
AM08-0567
Date:
Tuesday, October 14, 2008
Time:
2:00 PM to 3:00 PM
EST
Location:
N107
CONTACT PERSON
:
Shannon Kelly, PR Specialist, JHG-Townsend
PRIMARY SPEAKER
:
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Description
2008 will present marketers with exciting new abilities to gauge and leverage online buying and brand preference behavior as consumers begin using Universal Organic Search to find text, image and video content. But how can marketers full leverage the integration of Organic Search in the overall marketing mix?
LEARNER OUTCOMES:
- Developing metrics of success for managing organic search: impact of Universal Search on marketing, advertising
- Developing scalable enterprise organic search marketing programs: keyword selection, landing pages, blogs and social media
- Understanding the value of organic search traffic in overall marketing programs
This session is a part of:
Handout Online
