Session Information
DMA08 Conference & Exhibition
Click here to go to the previous page
Is Your Brand Sticky? Creating Advocacy with a Brand Experience
Track
:
MULTICHANNEL INTEGRATION
Program Code:
AM08-0569
Date:
Wednesday, October 15, 2008
Time:
10:00 AM to 11:00 AM
EST
Location:
N101
CONTACT PERSON
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
Sponsored by DMA Catalog Council.
What truly motivates and intrigues customers? It's not enough to deliver a consistent brand-identity across channels. In this time-starved marketplace, delivering an intriguing, and relevant brand experience at all points of contact is paramount. Learn how others deliver experiences that stick and create true customer advocacy.
What truly motivates and intrigues customers? It's not enough to deliver a consistent brand-identity across channels. In this time-starved marketplace, delivering an intriguing, and relevant brand experience at all points of contact is paramount. Learn how others deliver experiences that stick and create true customer advocacy.
LEARNER OUTCOMES:
- Discover tactically how others are delivering their promise along with a true brand experience.
- Learn how to understand your customers "schemata" and why it matters
- Understand the components of a brand promise and its "higher order benefit."
This session is a part of:
Handout Online
