Session Information
DMA08 Conference & Exhibition
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Stop Sabotaging Your Test Results: 5-Steps to Proper Test Design
Track
:
DIRECT MARKETING BASICS
Program Code:
AM08-0574
Date:
Monday, October 13, 2008
Time:
3:00 PM to 4:15 PM
EST
Location:
N101
CONTACT PERSON
:
April Barteau, Director of Marketing, ChoicePoint Precision Marketing
PRIMARY SPEAKER
:
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:
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Description
Learn how commonly misused testing methods can sabotage direct mail efforts. Gain valuable knowledge on proper test design to effectively utilize marketing test dollars. Through case examples, marketers learn the importance of control groups, appropriate test quantities, controlling test bias, and correct interpretation of results to create actionable marketing insight.
LEARNER OUTCOMES:
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A check-list of proper test design steps to achieve defined marketing goals..
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Provide an understanding of the important testing issues and common mistakes direct marketers unknowingly make.
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Raise awareness of the importance of proper mail test design.
This session is a part of:
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