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Session Information
DMA08 Conference & Exhibition
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Putting the Brand in Financial Services Marketing
Track : ACQUISITION AND PROSPECTING
Program Code: AM08-0578
Date: Wednesday, October 15, 2008
Time: 10:00 AM to 11:00 AM  EST
Location: N-236
CONTACT PERSON :   Click the plus sign to see more detailed information about each speaker.
 Michael Kaplan, SVP, Group Account Director, G2 Direct & Digital
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Michael Kaplan, SVP, Group Account Director, G2 Direct & Digital
SPEAKER (S):   Click the plus sign to see more detailed information about each speaker.
 Karen Heller, SVP, Creative Director, G2 Direct & Digital
 David Magrini, Head of Marketing, Aetna Consumer Segment, Medicare
 Debra Shear, AVP and Managing Director, Direct Marketing, Liberty Mutual
Description
What role does Brand play in marketing Financial Service products? The answer may surprise you. It can help or hurt depending upon how it's used. Come hear how Liberty Mutual auto insurance and Aetna Medicare have cracked the code.

LEARNER OUTCOMES:
  • Discover how Financial Service marketing has evolved.
  • Find out how to use direct marketing to acquire Financial Service customers cost efficiently.
  • Learn when to play the Brand card and when to avoid it.

Audio Synchronized to PowerPoint
(Code: AM08-0578)
Non-Attendee:
  
This session is a part of:
Click Here to Purchase the Full Compilation Set (Full Conference, Pre & Post Conference)
Click Here to Purchase the Full Conference Set (Oct 13, 14 & 15, 2008)
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