Session Information
DMA08 Conference & Exhibition
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Analytically-Driven Email and DM Integration
Track
:
MULTICHANNEL INTEGRATION
Program Code:
AM08-0579
Date:
Monday, October 13, 2008
Time:
3:00 PM to 4:15 PM
EST
Location:
N102
CONTACT PERSON
:
Kathryn Conway, Manager, Public Relations, Merkle Inc.
PRIMARY SPEAKER
:
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:
Description
This session will lay out a framework and case study for the integration and optimization of email and direct mail. You will learn critical factors involved in the development of world class email and direct mail analytics, database integration, as well as a strong testing approach.
LEARNER OUTCOMES:
- Discover how to develop your database and analytical skills to optimize email and DM integration.
- Learn about new frameworks for an effective cross-channel contact strategy.
- Learn how Dell made the shift to a fully integrated email and direct mail program.
This session is a part of:
Handout Online
