Session Information
DMA08 Conference & Exhibition
Click here to go to the previous page
Keys to Predictive Modeling: Revealed
Track
:
DATABASE AND ANALYTICS
Program Code:
AM08-0595
Date:
Tuesday, October 14, 2008
Time:
2:00 PM to 3:00 PM
EST
Location:
N120
CONTACT PERSON
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
Predictive modeling is complex and can be intimidating for many marketing managers. This session aims at providing answers to predictive modeling questions that commonly go unasked. For example questions such as how to get started and interpret results. This session will be sponsored by the DMA Financial Services Council.
LEARNER OUTCOMES:
- Discover how to quickly and easily analyze impact of advanced analytics
- Hear how the use of modeling can impact your operating environment
- Learn about best practices incorporating new marketing concepts and understand how to improve operating results
This session is a part of:
Handout Online
