Session Information
DMA08 Conference & Exhibition
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Cross Border Shoppers and the Strength of the Canadian Dollar
Track
:
Ask-The-Experts
Program Code:
AM08-0625
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Patrick Bartlett, General Manager, Canada Post
SPEAKER
:
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about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
In October 2007, the Canadian Dollar shot to $1.09, sparking an all-time high of cross-border shoppers looking to capitalize on newfound buying power. Catalog and online shopping amongst Canadians has never been more popular, with some U.S. multichannel retailers reporting 40-80% growth in the 2007 holiday season alone.
LEARNER OUTCOMES:
- Learn how to reduce your content creation costs immediately through better asset and process management.
- Make informed decisions based on Canadian retail trends, and test the market without a catalog.
- Understand the geo-demographic profile of cross-border shoppers, their spending habits and what they buy.
Audio Synchronized to PowerPoint
(Code: AM08-0625)
Non-Attendee:
Handout Online
