Session Information
DMA08 Conference & Exhibition
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New Radio; How Smart DR Marketers Are Using the Medium
Track
:
Ask-The-Experts
Program Code:
AM08-0634
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
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PRIMARY SPEAKER
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Description
Radio industry leaders will provide overviews of the new radio technologies and how advertisers are using it to sell product. New, national research studies will document how consumers use the radio and respond best to its advertisers. Specific pairings of radio with other media channels will be examined and evaluated.
LEARNER OUTCOMES:
- Create new ways to drive consumers to sample and use your brand.
- Discover new ways radio can sell your products and services
- Learn how radio boosts results from your other marketing channels.
Audio Synchronized to PowerPoint
(Code: AM08-0634)
Non-Attendee:
Handout Online
