Session Information
DMA08 Conference & Exhibition
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Case Study: Strategic Fulfillment Marketing Program Invigorates Colonial Life
Track
:
PRODUCTION STRATEGIES
Program Code:
AM08-0637
Date:
Wednesday, October 15, 2008
Time:
10:00 AM to 11:00 AM
EST
Location:
N232
CONTACT PERSON
:
Alana Suko, Marketing/PR, Iron Mountain Fulfillment Services, Inc.
PRIMARY SPEAKER
:
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SPEAKER
:
Description
With 6,000 agents requesting over 9,000 items in its collateral database, Colonial Life needed to find more efficient ways to deliver information and better serve its sales network and customers. Learn how it revamped its collateral management processes to meet its fulfillment technology, storage, inventory and best practice requirements.
LEARNER OUTCOMES:
- Appreciate a proven fulfillment partner's ability to meet technology, storage, inventory and best practice requirements
- Learn how to improve collateral programs, productivity and the bottomline from Colonial Life's experience
- Understand how to build a turnkey fulfillment system that meets user, marketing and regulatory requirements
This session is a part of:
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