Session Information
DMA08 Conference & Exhibition
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Blueprint for Custom Communications Success
Track
:
PRODUCTION STRATEGIES
Program Code:
AM08-0647
Date:
Tuesday, October 14, 2008
Time:
2:00 PM to 3:00 PM
EST
Location:
N232
CONTACT PERSON
:
PRIMARY SPEAKER
:
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SPEAKER
(S):
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Description
Hear an in-depth, fact-based, results-oriented case study of how a vanguard DM services firm helped a trio of high-tech industry clients -- HP, Intel and JDA Software -- grow their respective businesses by employing a custom, cross-channel communications campaign that generated real-time sales leads and a 9.3 percent response rate.
LEARNER OUTCOMES:
- Discover how ROI was quantified and delivered to multiple, high-tech industry stakeholders.
- Learn how cusmtoer data can be gathered via multiple channels and refined to improve ROI.
- Understand/learn how to identify opportunities to employ Custom, Cross-Channel Communications for your company and clients.
This session is a part of:
Handout Online
