Session Information
DMA08 Conference & Exhibition
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Information Formation: A Basic but Forgotten Component of Customer Analytics
Track
:
Ask-The-Experts
Program Code:
AM08-0666
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
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PRIMARY SPEAKER
:
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Description
Marketing organizations are driving to continually improve their information-based decision making. A data warehouse is not complete without customer attributes from which marketing decisions are made. Without this missing link marketers cannot get value from the data warehouse. This session will provide a road map to creating the missing link.
LEARNER OUTCOMES:
- Learn how to build the missing link quickly and cost effectively.
- Learn how to customize the missing link to your business.
- Learn the primary customer attributes you need in your marketing database.
Audio Synchronized to PowerPoint
(Code: AM08-0666)
Non-Attendee:
Handout Online
