Session Information
DMA08 Conference & Exhibition
Click here to go to the previous page
e-Marketing: Building a bridge from the landing page to conversion
Track
:
Ask-The-Experts
Program Code:
AM08-0674
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
e-Marketing is a popular strategy for acquisition, retention and loyalty. Thanks to its fast turnaround, measurability and cost effectiveness, it's a compelling investment. But despite increased online spends, competition makes for declining response rates. With an emphasis on email marketing, this interactive roundtable will explore what works and what doesn't.
LEARNER OUTCOMES:
- Get one-to-one answers from an expert in the e-marketing space
- Learn several best practices so you can optimize your e-marketing investment
- Share e-marketing successes and challenges with your colleagues
Audio Synchronized to PowerPoint
(Code: AM08-0674)
Non-Attendee:
Handout Online
