Session Information
DMA08 Conference & Exhibition
Click here to go to the previous page
Improve Your Email Response by Improving Your List
Track
:
Ask-The-Experts
Program Code:
AM08-0695
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
jodi baier, marketing manager, FreshAddress, Inc.
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
What are the successful strategies for maximizing your email efforts? How can you fix bouncing or unresponsive email addresses? Come to this session and learn how leaders in the industry are updating their email address lists. Topics covered: email address validation, list hygiene, email change of address, and more.
LEARNER OUTCOMES:
- Learn how to preempt problematic emails from entering your database
- Understand email attrition and how to stay ahead of it
- Understand how list hygiene and ECOA can positively impact deliverability
Audio Synchronized to PowerPoint
(Code: AM08-0695)
Non-Attendee:
Handout Online
