Session Information
DMA08 Conference & Exhibition
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Get Personal. Get Results! Personalization Techniques That Work
Track
:
PRODUCTION STRATEGIES
Program Code:
AM08-0736
Date:
Monday, October 13, 2008
Time:
3:00 PM to 4:15 PM
EST
Location:
N232
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Description
Personalized direct marketing isn't reserved for Fortune 500 companies. New technology makes it possible for any company to get personal with customers and prospects and increase ROI. Xerox will share how Reader's Digest use personalization techniques and upped sales, response, from one campaign by 74%.
LEARNER OUTCOMES:
- Showing how the cost of data-driven communications justifies the marketing investment
- Use of digital print technology to create data-driven campaigns.
- Using past purchase history to create individually relevant catalogs.
This session is a part of:
Handout Online
