Session Information
DMA08 Conference & Exhibition
Click here to go to the previous page
Vermont Teddy Bear: Using Site Search to Tailor the Shopping Experience
Track
:
Ask-The-Experts
Program Code:
AM08-0738
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
andrea cousens, public relations, SLI Systems
PRIMARY SPEAKER
:
Description
E-commerce search and online merchandising have a magnetic attraction. These applications morphed into the "searchandising," enable merchants that integrate the two to realize higher levels of customer satisfaction and returns. This session will highlight how merchants can utilize site search tools to provide customers with an exceptional e-shopping experience.
LEARNER OUTCOMES:
-
Determine how to turn customer insights derived from search terms into immediate action
-
Learn how site search can better tailor the ecommerce experience to customer needs
-
Learn how to effectively adjust and market products based on customers' changing preferences
Audio Synchronized to PowerPoint
(Code: AM08-0738)
Non-Attendee:
Handout Online
