Session Information
DMA08 Conference & Exhibition
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Introduction to Analytics, Response, Conversion and PPC
Track
:
DIRECT MARKETING BASICS
Program Code:
AM08-0763
Date:
Monday, October 13, 2008
Time:
11:15 AM to 12:15 PM
EST
Location:
N101
CONTACT PERSON
:
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PRIMARY SPEAKER
:
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Description
Whether you manage, supervise or use direct marketing programs in your effort to generate demand or awareness, retain customers or convince a prospect to buy on the dotted line, this seminar will provide you with the tools to create 1:1 online and offline programs.
LEARNER OUTCOMES:
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Learn the basics of ROI, PPC, Adwords, response curves, impressions and conversion to sale
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Learn to asertain the real from the hype in developing ROI models that generate profits
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Undertand the inter-relationship between on line and offline analytics
This session is a part of:
Handout Online
