Session Information
DMA08 Conference & Exhibition
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Automatically Reconnect with Prospects Who Don't Convert
Track
:
Ask-The-Experts
Program Code:
AM08-0773
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Pete Simpkinson, Public Relations Manager, TARGUSinfo
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
Description
Results-rich case study with tips on how direct marketers can use the emerging concept of marketing velocity to increase the return on their existing marketing investments.
LEARNER OUTCOMES:
- Discover how to use direct marketing to reach prospects who do not initially convert
- Learn how to increase direct mail conversions with a simple-to-implement and integrate process
- Learn how to remove a barrier to conversions: typical 2-week cool-off period for interested prospects
Audio Synchronized to PowerPoint
(Code: AM08-0773)
Non-Attendee:
Handout Online
