Prior to joining Jingle Networks, John Roswech served as vice president of sales for Atlas Solutions (Aquantive) with revenue growing $100mm plus under his sales leadership. He also served as senior director of sales with Matchlogic (Excite@Home), where he responsible for rich media and lead generation products.
Description
With the rise of U.S. cell phone users exceeding 251 million, mobile advertising climbs to the top of the priority list for marketers. The ad-supported free 411 platform provides a powerful vehicle for advertisers wanting to reach a highly engaged and targeted audience by delivering over the phone what traditional search did for the Internet. With more than 20 million calls per month, 1-800-FREE411 is uniquely able to discuss how marketers can reach millions of consumers directly through their phones. Currently more than 130,000 marketers use this channel, proving its powerful ability to reach target audiences and exceed marketing goals.
LEARNER OUTCOMES:
Discover how one brand is leveraging this new advertising channel to garner exceptional branding Results
Learn how this cost-per-lead channel compares against other media types
Learn how this emerging marketing channel enables advertisers to reach highly targeted audiences