Session Information
DMA08 Conference & Exhibition
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The Newest Search: Giving Advertisers a Voice
Track : EMERGING CHANNELS
Program Code: AM08-0776
Date: Wednesday, October 15, 2008
Time: 10:00 AM to 11:00 AM  EST
Location: N102
CONTACT PERSON :
Melissa Saulog, Account Coordinator, SHIFT Communications
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 John Roswech, President, 1-800-FREE411
Description
With the rise of U.S. cell phone users exceeding 251 million, mobile advertising climbs to the top of the priority list for marketers. The ad-supported free 411 platform provides a powerful vehicle for advertisers wanting to reach a highly engaged and targeted audience by delivering over the phone what traditional search did for the Internet.
With more than 20 million calls per month, 1-800-FREE411 is uniquely able to discuss how marketers can reach millions of consumers directly through their phones. Currently more than 130,000 marketers use this channel, proving its powerful ability to reach target audiences and exceed marketing goals.

LEARNER OUTCOMES:
  • Discover how one brand is leveraging this new advertising channel to garner exceptional branding Results
  • Learn how this cost-per-lead channel compares against other media types
  • Learn how this emerging marketing channel enables advertisers to reach highly targeted audiences