Session Information
DMA08 Conference & Exhibition
Click here to go to the previous page
Changes in Data Should Drive Changes in Marketing
Track
:
Ask-The-Experts
Program Code:
AM08-0793
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Catherine Kuss, Product Manager, Acxiom
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
Marketers know that events or changes in consumers' demographic/household makeup are triggers for changed buying behavior, but data latency and technology shortcomings limited their ability to respond to those events. But technology has caught up, and opportunity knocks for marketers who understand how to leverage time-sensitive life event data.
LEARNER OUTCOMES:
- Find out what types of data are available today for life-event trigger marketing
- Hear today's best practices regarding "timing optimization" for life-event marketing efforts
- Learn how to leverage low-latency demographic changes to increase ROI
Audio Synchronized to PowerPoint
(Code: AM08-0793)
Non-Attendee:
Handout Online
