Session Information
DMA08 Conference & Exhibition
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Small Business Case Study: Leveraging Relational Databases for Optimal Results
Track
:
DATABASE AND ANALYTICS
Program Code:
AM08-0809
Date:
Monday, October 13, 2008
Time:
11:15 AM to 12:15 PM
EST
Location:
N-239
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Description
Case study will demonstrate how to build, implement and maintian a relational database and the techniques for leveraging customer and prospect data for dynamic list segmentation that can be used to test, analyze and read incremantal performance to yield optimal results for both retention and acquisition efforts.
LEARNER OUTCOMES:
- Bringing customer and prospect data together to optimize results.
- How a relational database environemt differs from a traditional database.
- How to decide if a relational database is right for your organization.
This session is a part of:
Handout Online
