Session Information
DMA08 Conference & Exhibition
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50+ Boomers to Seniors ... The NEW Marketing Core Competency
Track
:
DATABASE AND ANALYTICS
Program Code:
AM08-0816
Date:
Monday, October 13, 2008
Time:
3:00 PM to 4:15 PM
EST
Location:
N-240
CONTACT PERSON
:
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about each speaker.
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about each speaker.
PRIMARY SPEAKER
:
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Description
From Boomers through Seniors, profits are yours — IF you understand the
segments and the really different approaches that are needed for different audiences. At
this session, you'll learn proven strategies and insights for reaching 50+'ers.
This will be a real "take-notes" session with Mature Market Expert Kurt Medina! Where and how should you use the Internet ... and where definitely not? What is the single easy-to-correct mistake one third of all 50+ DRTV spots commit today? How do you make Boomers and seniors WANT to read your materials?
BONUS - Every attendee at this session will receive a FREE copy of the new and
updated 3rd Edition of Medina's book, 77 Truths About Marketing to the 50+ Consumer.
segments and the really different approaches that are needed for different audiences. At
this session, you'll learn proven strategies and insights for reaching 50+'ers.
This will be a real "take-notes" session with Mature Market Expert Kurt Medina! Where and how should you use the Internet ... and where definitely not? What is the single easy-to-correct mistake one third of all 50+ DRTV spots commit today? How do you make Boomers and seniors WANT to read your materials?
BONUS - Every attendee at this session will receive a FREE copy of the new and
updated 3rd Edition of Medina's book, 77 Truths About Marketing to the 50+ Consumer.
LEARNER OUTCOMES:
- • Understand the three primary marketing segments of the 50+ audience. (They're not all Boomers although we'll explore Boomers as well.)
- • View many, many up-to-the minute examples of current mature market promotions. And learn why some work and some definitely don't.
- • Walk away with at least four immediately usable ideas you can put to work as early as tomorrow!
This session is a part of:
Handout Online
