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Session Information

DMA08 Conference & Exhibition

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Leveraging Digital Magazines to Boost Conversions and Build-in Value

Track : PRODUCTION STRATEGIES

Program Code: AM08-0817

Date: Monday, October 13, 2008

Time: 11:15 AM to 12:15 PM EST

Location: N232

CONTACT PERSON :

Nick Friese, President, DM2 Events

PRIMARY SPEAKER :

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Jeanniey Mullen, CMO, Zinio

Jeanniey Mullen is responsible for all operations related to Zinio's retail practice, including responsibility for new customer acquisition and retention. She also manages brand marketing and the customer service division for the company. Jeanniey's experience spans across B2C and B2B initiatives and many verticals including publishing, entertainment and events. Prior to Zinio, Jeanniey was the Senior Partner, and Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne Worldwide. In her role at Ogilvy, Jeanniey was responsible for leading the worldwide efforts that use digital dialogues and email to create powerful, meaningful and profitable customer communication strategies for Ogilvy clients, including IBM, American Express and Yahoo. Prior to joining OgilvyOne, Jeanniey founded and ran her own interactive agency, The Lift Network. Before that, she served as the CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first B2B email platforms that incorporated on-demand video into the email message. Prior to Avalon, Jeanniey was the Global GM and VP of the email marketing department. Before entering the advertising agency world, Jeanniey was the Director of Customer Relations and Marketing Experience for JCPenney's five key businesses, Store, Catalog, Direct, CreditCard and Insurance, Jeanniey is recognized in the industry as pioneering the first global email marketing practice, and was named one of the top 25 media people to watch while at Grey Direct. In addition, Jeanniey is the founder and Executive Chair of the Email Experience Council (recently purchased by the DMA). She continues to serve as a columnist for ClickZ, has published numerous white papers and best practice guides, has been appeared in the Wall Street Journal and New York Times. She is a frequent keynote speaker on the topics of email and digital marketing for organizations like Media Post, ClickZ, DMA, Shop.org and many others. "

SPEAKER :

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Dylan Boyd, VP Sales & Strategy, eROI

Description

Can your digital magazine content drive additional revenue and value for your publishing company? In this session, you'll learn how to take advantage of your digital titles to promote trial, new subscriptions, and increase existing subscriber conversions. Moreover you'll discover how to reinforce the value among existing subscribers and deepen the connection between them and your brand. Plus, we'll show you how to build and reinforce your subscriber database using digital magazine editions.

LEARNER OUTCOMES:

� Discover how to use digital titles to promote trial and convert new subscribers
� Learn the secrets on how to build and reinforce your subscriber database using digital magazine editions
� Understand how to strengthen the connection between your subscribers and your brand

Audio Synchronized to PowerPoint

(Code: AM08-0817)

Daily Attendees:

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This session is a part of:

Click Here to Purchase the Full Compilation Set (Full Conference, Pre & Post Conference)

Click Here to Purchase the Full Conference Set (Oct 13, 14 & 15, 2008)

Click Here to Purchase the Conference Set by Day - Oct 13, 2008

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