Session Information
DMA08 Conference & Exhibition
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Using Inserts to Drive Your Prospect to the Web
Track
:
ONLINE MARKETING
Program Code:
AM08-0818
Date:
Wednesday, October 15, 2008
Time:
10:00 AM to 11:00 AM
EST
Location:
N108
CONTACT PERSON
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PRIMARY SPEAKER
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SPEAKER
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Joe Caiazzo, Meredith Corporation
Description
This session will look at direct offer structure and creative solutions for the sole purpose of motivating the prospect to the marketer's website. Insert Media is logical first step for an online marketer to develop an offline campaign because of it's cost-effectiveness and scalability. It is being used by a number of seasoned "dot-coms" as part of their long-term acquisition strategy. Three panelists, well versed in connecting the two mediums, will share their insight and experiences
LEARNER OUTCOMES:
- Gain an understanding of the large scale opportunity that the insert channel represents for a new source of web customers.
- Learn strategies to position you print offer to drive prospects to the web
- Learn what offer points and positioning are critical to converting them into customers
This session is a part of:
Handout Online
