Session Information
DMA08 Conference & Exhibition
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Profiting Throughout the Search Engine Sales Cycle: Turn Words into Action
Track
:
ONLINE MARKETING
Program Code:
AM08-0819
Date:
Monday, October 13, 2008
Time:
3:00 PM to 4:15 PM
EST
Location:
N111
CONTACT PERSON
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Description
Learn how to get laser-focused search engine traffic through the sales cycle- simply by altering your existing site content. A SEO content development strategy builds top-of-mind awareness in the search engines, providing your prospects the information they're searching for, exactly when they need it. We'll discuss how to create a search engine content strategy, ways to research keyphrases and review SEO copywriting tips you can use today. Plus, we'll discuss three case studies:
LEARNER OUTCOMES:
- Discover how a B2B company increased RFPs and sliced catalog costs
- Examine how one publisher increased readership with a SEO content strategy
- Learn how a B2C site boosted site positioning and saved over $48,000 in PPC costs
This session is a part of:
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