Bret joined Merkle as an Account Supervisor in 2005. He wanted a job where he could make a difference in the world and use his considerable client and agency marketing experience.
Bret brings his leadership and passion to his healthcare and relief & development clients as he helps them optimize their fundraising efforts.
Bret lives on an island in Washington’s Puget Sound with his wife Robin and their 11 pets.
SPEAKER
:
Jon Van Wyk, Director of Analytics & Strategic Planning, Merkle
With over 20 years in fundraising, Jon is a leader in the industry. He began pushing the boundaries of research and analysis during his seven years at World Vision, where he served as Director of Marketing Research. His research led World Vision to enter the lucrative Hispanic market. Jon's analytical expertise and pioneering innovations in analytics provide the foundation for Merkle's fundraising strategies.
Jon lives in Seattle and holds degrees in Urban Studies and Geography.
Description
Baby Boomers are redefining forever the way we look at fundraising. Learn how you can tap into this world-changing generation and "revolutionize" your organization's fundraising efforts.
LEARNER OUTCOMES:
• Better understand the impact Baby Boomers will have on the fundraising industry.
• Learn proven fundraising and relationship-building techniques that can help harness the power of the Baby Boomer generation
• Understand some of the characteristics of Baby Boomers that are important to us as fundraisers