Session Information
DMA08 Conference & Exhibition
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Take Control: Growing and Revitalizing Your Annual Fund!
Track
:
Non Profit Day
Program Code:
AM08-0821
Date:
Monday, October 13, 2008
Time:
3:00 PM to 4:15 PM
EST
Location:
N108
CONTACT PERSON
:
Ashley Shockley, Blackbaud
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
Description
How many of us have entered a development department with a floundering Annual Giving program? It's rare that we take over a program that is on its way up! Starting an Annual Giving Program from scratch often can be easier than breathing life back into an existing one. This session will demonstrate ways in which Annual Giving programs have been resuscitated. Learn found ways to slow attrition and use creative solutions to acquire donors, repeat gifts, and upgrade from constituencies. Walk out of this session with ideas you can implement immediately and with some longer-term strategies that will make you a hero.
LEARNER OUTCOMES:
- #3: learn the importance of testing each and every idea — no matter how strong of an idea they think they have!
- hear about lessons learned as Stephen implemented new strategies at Lahey Clinic over a five year period, taking the program from $200,000 to $1.7 million in annual revenue;
- leave the session with two to three new ideas that might breath new life into their annual giving program in their healthcare, cultural, educational or social service organization
This session is a part of:
Handout Online
