Session Information
DMA08 Conference & Exhibition
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Delivering Enhanced Client Experiences
Track
:
Ask-The-Experts
Program Code:
AM08-0822
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Daniel Coran, Speaker Program Coordinator, Unica Corporation
PRIMARY SPEAKER
:
Description
This session examines how a leading financial institution implemented enterprise marketing management (EMM) technology to drive concrete advances in consumer and B-to-B client activities, and drive overall ROI. It looks at new strategies for enhancing the one-to-one customer dialog across channels in order to drive CRM excellence.
LEARNER OUTCOMES:
- Learn how to consistently drive gains in acquisition, cross-sell, and customer retention across product and business lines
- Learn how to ensure long-term customer value via orchestrated cross-channel communications
- Understand how to maximize the customer experience across all business areas
Audio Synchronized to PowerPoint
(Code: AM08-0822)
Non-Attendee:
Handout Online
