Green Your Marketing to Meet Customer Environmental Expectations
Track
:
MULTICHANNEL INTEGRATION
Program Code:
AM08-0823
Date:
Monday, October 13, 2008
Time:
3:00 PM to 4:15 PM
EST
Location:
N103
CONTACT PERSON
:
Marsha Goldberger, DMA
PRIMARY SPEAKER
:
Paul Robbertz, VP, Environmental, Health and Safety, Pitney Bowes
Vice President of Environmental Health and Safety for Pitney Bowes Inc. responsible for leading EH&S operations and product performance and strategic planning.
Paul’s 27-year career spans numerous industries including paper, medical device, chemicals and consulting. An active member of the Chief EH&S Officers Council, DMA Committee for Environmental & Social Responsibility, the Greening of the Mail Task Force and the Aspen Institute for Internal Mailing. On the Board of the Environmental Magnet School in Stamford, CT.
Paul holds a Bachelors of Science in Environmental Science, University of Massachusetts and a Master in Business Administration, Suffolk University in Massachusetts.
SPEAKER
:
Catherine Moriarty, Program Manager, Corporate Advertising, US Postal Service
As an Advocate of Direct Mail Programs with Corporate Advertising at the United States Postal Service (USPS) headquarters and Editor of DeliverTM Magazine /delivermagazine.com, Cat Moriarty is dedicated to the large business sector, developing marketing strategies to help senior-level direct marketers and advertising agencies maximize their integrated communications by utilizing USPS products and services.
Cat has been with the U.S. Postal Service since 1988, gaining exposure and expertise in various fields, including: customer services, sales and acquisitions and most recently, segment advertising and marketing.
A member of the Direct Marketing Association (DMA), Cat serves as an ECHO committee member and has facilitated trainings on products and services of the USPS for the Association of Mailing, Shipping and Office Automation Specialists. An avid speaker, Cat has addressed audiences at various Printing Industry Association conferences, local and national DMA events and PCCs.
Cat earned her Bachelor of Science degree from Sacred Heart University in Fairfield, Connecticut, where she majored in business administration and marketing.
Description
Join us to learn 15 steps you can take today to green your marketing campaign and meet your customers' environmental expectations, all while increasing efficiency, reducing waste, and cutting costs for your organization. Also, hear about new DMA Board goals to improve member environmental performance, and US Postal Service programs to assist. As an added bonus, you will learn how to calculate and reduce the carbon footprint of your marketing mail using one simple tool.
LEARNER OUTCOMES:
Carbon footprint calculators and resources
Free DMA tools to demonstrate environmental stewardship to your customers, including the Environmental Planning Tool & Policy Generator, Green 15, and Recycle Please
USPS programs to assist businesses and educate the public