DMA's Commitment to Consumer Choice (CCC) — and the enhanced Mail Preference Service (MPS) — are among the best ways for the business community to address increasing threats to commercial mail. Both reflect the strong belief that the evolving needs of consumers must be met to be successful in today's market. Effective self-regulatory actions directly respond to advocates and regulators who are promoting their own initiatives. In this session you will learn about pending Do Not Mail legislation and private well-funded organizations that also threaten commercial mail.