Session Information
DMA08 Conference & Exhibition
Click here to go to the previous page
How Politics Can Turbo Charge Your Brand and Bottom Line
Track
:
MULTICHANNEL INTEGRATION
Program Code:
AM08-0826
Date:
Monday, October 13, 2008
Time:
11:15 AM to 12:15 PM
EST
Location:
N102
CONTACT PERSON
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
Dovetailing into the excitement of a monumental election year, this dynamic session will cover the marketing challenges all candidates — and companies — face today. There are critical elements we marketers share with political campaigns: the role of intimacy, attitude, and personality. Steve Cone will delve into past and current political campaigns and share in a thoughtful and provoking way, what we can learn from them.
LEARNER OUTCOMES:
- Discover the secrets to create a tagline that will propel you far ahead of your competition
- Learn why almost all marketing campaigns are launched incorrectly and how to avoid a similar fate
- Understand the absolute need for a unique selling proposition (UPS)
This session is a part of:
Handout Online
