Few marketers think of direct marketing as specifically brand-building — but savvy ones know how to create brands through sales. Many brand marketers focus on building a relationship before they even have a customer. But there's an easier, better way to brand from the ground up. In this session you'll learn how Washington Mutual and other sales-focused companies build their brand customer by customer, rather than by trying to become an overnight sensation. If you're in business for the long term, this is the safest, most effective way to build your product's brand.