Alan Rosenspan is the president of Alan Rosenspan & Associates, a direct marketing creative and consulting firm. Alan and his teams have won over 100 awards for creativity and results, including 20 DMA Echo Awards. His most recent Echo was a 2006 Bronze Echo for Scotts LawnService. Alan developed the Creative Strategy course for the Direct Marketing Association, and was a direct marketing instructor at Bentley College for 11 years. He has also taught classes at Babson University, and at the Ad Club.
Alan has written over 100 articles for direct marketing publications around the world. Most can be found on his website at www.alanrosenspan.com Alan is the author of Confessions of a Control Freak, published in 2002. He has contributed chapters to several direct marketing books, including The Direct Marketing Handbook and Direct Marketing 2000.
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Alan Rosenspan is the president of Alan Rosenspan & Associates, a direct marketing creative and consulting firm. Alan and his teams have won over 100 awards for creativity and results, including 20 DMA Echo Awards. His most recent Echo was a 2006 Bronze Echo for Scotts LawnService. Alan developed the Creative Strategy course for the Direct Marketing Association, and was a direct marketing instructor at Bentley College for 11 years. He has also taught classes at Babson University, and at the Ad Club.
Alan has written over 100 articles for direct marketing publications around the world. Most can be found on his website at www.alanrosenspan.com Alan is the author of Confessions of a Control Freak, published in 2002. He has contributed chapters to several direct marketing books, including The Direct Marketing Handbook and Direct Marketing 2000.
Description
Despite what you may think- you are a creative person- but it's not your fault. You were born that way. This presentation shows you how to tap into the hidden creative capabilities that we all have, and use them in direct marketing.
LEARNER OUTCOMES:
Creative Problem Solving - three examples
How to apply creativity to your next Direct Marketing program