Session Information
DMA08 Conference & Exhibition
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Creativity for the Rest of Us
Track : CREATIVE STRATEGY
Program Code: AM08-0832
Date: Wednesday, October 15, 2008
Time: 10:00 AM to 11:00 AM  EST
Location: N109
CONTACT PERSON :   Click the plus sign to see more detailed information about each speaker.
 Alan Rosenspan, President, Alan Rosenspan & Associates
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Alan Rosenspan, President, Alan Rosenspan & Associates
Description
Despite what you may think- you are a creative person- but it's not your fault. You were born that way. This presentation shows you how to tap into the hidden creative capabilities that we all have, and use them in direct marketing.

LEARNER OUTCOMES:
  • Creative Problem Solving - three examples
  • How to apply creativity to your next Direct Marketing program
  • How to enhance your own creativity


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