EFRAIM KAPULSKI currently the president of ABEMD (Brazilian Association of Direct Marketing) since 2002, holding a BA in Communication, Publicity and Advertising and post graduation in business administration, he held different high positions at Editora Abril, Brazil's largest magazine publisher, like publicity manager for Playboy magazine; product manager for Exame, the business magazine; Child-and-Teen products division director; printing press complex commercial director, PR and special multimedia projects.
Executive director at Editora Globo – part of the largest communication group in Brazil. Winner of various prizes including one of the first prizes from John Caples, for G&K Marketing Direto which was founded by him and where he conquered clients such as ABN Amro-Real, Bank Boston, AIG- Unibanco,Bradesco Financial Group , Brasil Telecom, Citibank, Credicard, Credibanco (The Bank of New York), Eternamatic, General Motors, Gradiente Eletronics, Grupo Accor (Incentive House and Wagonslit), O Estado de São Paulo , one of the bigest brazilian newspaper , Itaú financial group , Mastercard, Mercedes Benz, Tissot, Toyota, Santander, Sky, and Unicef.
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