Interactive marketing experts will present a discussion about recent technology trends and the growing adoption of digital marketing platforms as enabling tools that marketers can use to customize the dialogue with their best customers and prospects. The panel will explore what the "rise of the machine" means for future marketing communications and how to best leverage the Internet and emerging technology to enhance "mass marketing" models that deliver relevant communications across multiple direct marketing channels.

Learning Points:

• Learn about deploying online marketing strategies and tools for optimal impact across multiple channels
• How to use technology to change mass marketing models and send relevant communications that shorten buying cycles and increase brand loyalty
• Offer examples of delivery platforms that automate the disbursement of custom messages at precise times in the purchase decision making cycle