Session Information
DMA08 Conference & Exhibition
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Using Variable Video to Create an Engaging Dialogue with Your Customers
Track
:
EMERGING CHANNELS
Program Code:
AM08-0835
Date:
Wednesday, October 15, 2008
Time:
10:00 AM to 11:00 AM
EST
Location:
N116
CONTACT PERSON
:
Catalina Garreton
PRIMARY SPEAKER
:
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SPEAKER
:
Description
Web Video is emerging as an exciting engagement vehicle for marketers. This panel explores the practical benefits and pitfalls of using video as a critical component of segmented and even one-to-one direct marketing efforts. It will look at how relevant and variable video can increase response rates and engagement in a direct marketing effort, as well as cost and operational challenges inherent in the use of variable video for segmented and one-to-one direct marketing.
LEARNER OUTCOMES:
- Offer an overview of the online tools and technology that facilitate using video in relevant marketing communications
- Offer examples of how different national brands are using video to engage their customers with personalized messages
- Provide research analysis of the efficacy of video in shortening the sales cycle across a cross-section of industries
This session is a part of:
Handout Online
