Session Information
DMA08 Conference & Exhibition
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Using Social Networking to Drive E-Commerce Sales and Loyalty
Track
:
EMERGING CHANNELS
Program Code:
AM08-0836
Date:
Wednesday, October 15, 2008
Time:
10:00 AM to 11:00 AM
EST
Location:
N111
CONTACT PERSON
:
PRIMARY SPEAKER
:
Jaye Sullivan, Senior eCommerce Strategist
Description
Time's 2006 Person of the Year was "You," in the form of the vast collaborative effort known as social networking. Much has been written about the phenomena of sites such as YouTube, Second Life and MySpace — but what do these groundbreaking technologies really mean for online merchants and marketers? This session examines the fundamental challenges to traditional marketing posed by social networking technologies, and translates key social networking concepts to drive sales, loyalty and brand recognition in the e-commerce sphere.
LEARNER OUTCOMES:
- Determine how to leverage popular social networking sites like YouTube and MySpace to boost brand recognition
- Discover how to tap into your customer base for product input and community feedback
- Learn how to employ social networking to boost loyalty and retail sales
Audio Synchronized to PowerPoint
(Code: AM08-0836)
Non-Attendee:
This session is a part of:
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