Herschell Gordon Lewis writes copy for and consults with direct response clients worldwide, is author of 31 books, including the best-selling “On the Art of Writing Copy” and the sardonic “Marketing Mayhem,” and is arguably the best-known copywriter practicing today. Mr. Lewis has addressed sessions of the DMA for more than 30 years and has been elected to the DMA’s Hall of Fame.
Herschell Gordon Lewis writes copy for and consults with direct response clients worldwide, is author of 31 books, including the best-selling “On the Art of Writing Copy” and the sardonic “Marketing Mayhem,” and is arguably the best-known copywriter practicing today. Mr. Lewis has addressed sessions of the DMA for more than 30 years and has been elected to the DMA’s Hall of Fame.
Description
Updated for 2008, the dynamic Masterclass condenses a full day's "refresher" tips into a single 60 minute session. Structured on an advanced level and unique to the Annual Conference, it's the perfect way for the professional copywriter, creative director, or executive to hone creative skills. Emphasis is on the selling power of word, geared to today's vibrant and extradinarily competitive demand of attention.
LEARNER OUTCOMES:
Professional tool: "Word expansion"
Simple word choices generate huge differences in response
The psychological impact of statements, questions and exclamations