Recent statistics from DMA show that email has the highest ROI of any direct marketing channel. It is a major factor in driving traffic to web sites, your retail outlet and online and offline catalogs. It can even increase response to an overall direct marketing program that relies heavily on direct mail and direct response broadcast media. Clearly, it is a media that had become an important and growing member of the marketing mix.
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Email direct marketing is a proven cost-effective way to acquire new customers, generate sales and increase customer spending. And, both business-to-business and business-to-consumer marketers use it effectively. Permission-based email is not only here to stay, it's become a driving force behind the way companies communicate with prospects and customers.
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