Session Information
DMA08 Conference & Exhibition
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The Top Ten Privacy Mistakes Made by US Marketers in Europe, (and How to Avoid Them)
Track
:
MULTICHANNEL INTEGRATION
Program Code:
AM08-0839
Date:
Monday, October 13, 2008
Time:
11:15 AM to 12:15 PM
EST
Location:
N103
CONTACT PERSON
:
Charles Prescott, Vice President, DMA
PRIMARY SPEAKER
:
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SPEAKER
(S):
Carlos Perez Sanz, Lawyer, Lawyer, Landwell - PricewaterhouseCoopers, Jurídico y Fiscal, S.L. , Spain
Description
US marketers are intimidated by stories of the difficulties to building a business in Europe posed by privacy laws. But US marketers who have attended this fast-moving, light-hearted and substantive session come away knowing the rules. This session is "practical solutions to your problems in building and using your database.
LEARNER OUTCOMES:
- Avoid the nasty surprises that would await your implementation of US best practices
- Discover that there is no UNIFORM "European market", but 27 "markets" requiring different approaches
- Learn that European "opt-in" is not all the same throughout Europe
Audio Synchronized to PowerPoint
(Code: AM08-0839)
Non-Attendee:
This session is a part of:
Handout Online
