Session Information
DMA08 Conference & Exhibition
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Clarity in a World of Confusion: Fostering Growth in Turbulent Times
Track
:
Thought Leadership Series
Program Code:
AM08-0843
Date:
Tuesday, October 14, 2008
Time:
8:30 AM to 8:55 AM
EST
Location:
Ballroom B
CONTACT PERSON
:
Andrea Derby, G2 direct & digital
PRIMARY SPEAKER
:
Description
Marketing has never been more complicated. The economy is weak. Virtually every media channel is losing effectiveness. New marketing techniques are introduced almost daily. Consumers are rejecting advertising in ever-increasing numbers. Marketing budgets are under siege at countless companies.
So how can marketers win today?
Mr. Kimmel will identify new strategies for building share and profits, and will show . . .
So how can marketers win today?
Mr. Kimmel will identify new strategies for building share and profits, and will show . . .
LEARNER OUTCOMES:
- Approaches that elevate respect for the marketing discipline
- Innovative communications that are driving profits, not just buzz
- Techniques to unearth more motivating consumer insights
This session is a part of:
Handout Online
