Session Information
DMA08 Conference & Exhibition
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Online Behavioral Advertising — Going Beyond Context and Search to Better Conversions
Track
:
Thought Leadership Series
Program Code:
AM08-0844
Date:
Tuesday, October 14, 2008
Time:
4:15 PM to 5:00 PM
EST
Location:
Ballroom B
CONTACT PERSON
(S):
Kelly Fukunaga
PRIMARY SPEAKER
:
Joel M. Davidson, CEO/President, NextAction
SPEAKER
(S):
Jeremy Helfland, EVP, Chief Sales Officer, United Online
Renee Jacobs, President, Title 9 Sports
Description
Behavioral Advertising is helping marketers get better results online from more targeted impressions and consumers are finding the ads more relevant. Behavioral Advertising is creating a win-win for consumers and your competitors — and growing by as much as 70-plus percent each year. Hear practical advice from some of the pioneering names in this important field on how to complement your marketing spend by adding behavioral advertising while protecting consumers' privacy — a win-win.
LEARNER OUTCOMES:
- Behavioral has been identified by Forrester Research, Jupiter Research and eMarketer as a marketing necessity
- The right message to the right audience at the right time
- What's more — ads show up when it makes sen$e, to select consumers with a proven interest in your offer
Audio Synchronized to PowerPoint
(Code: AM08-0844)
Non-Attendee:
This session is a part of:
Handout Online
