Do you really understand the power and value of your brand?
Have you strategically articulated and harnessed your brand and, more importantly, been able to infuse it into the hearts of your employees and customers? What is your customers' perception of your brand and why does it matter? Come learn how successful multichannel companies have created differentiated brands along with a relevant brand promise that speaks to a "higher order benefit." See examples and case studies in which merchants have
delivered their "one thing" within the pages of their catalog, on their web pages, in emails and through every customer touch point.