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25th Annual ACCM Conference Session List
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Track: 

Conference Set
B-to-B Intensive
 Business-to-Business
 Circulation & Database Strategies
 Circulation Intensive
 Creative Intensive
 Creative/ Production
 Email Intensive
 General Session
 Merchandising
 Merchandising Intensive
 Mergers & Acquisitions Intensive
 Multichannel Marketing
 Search Marketing Intensive
 Senior Executive Issues
 Small & Start-up Multichannel Merchant
 Small & Start-Up Multichannel Merchant Intensive
 Web & Email Marketing
 Web Analytics and Conversion Intensive
 

Conference Set

CON  Full Compilation Conference CD-ROM Set 
CON1  Full Compilation Conference Online Set 
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B-to-B Intensive

Successful B-to-B Acquisition and Retention Techniques That Help Grow Profits     
How to Boost Profits With B-to-B Vertical Marketing   
50 Ideas in 50 Minutes — Tips to Increase Sales and Profits for Your B-to-B Company     
What Every B-to-B Multichannel Merchant Needs to Know About Marketing Strategy   
Strategies for Blending Marketing Channels to Increase B-to-B Sales     
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Business-to-Business

Business-to-Business Database Best Practices for Profitable Results     
B-to-B Catalog Creative Showcase — Five Case Studies in Doing It Right     
Using Dynamic Content Delivery to Increase B-to-B Sales     
Measuring and Balancing Marketing Investments in the B-to-B Multichannel World     
Convenient Truths: Find New, Renewable B-to-B Prospecting Sources and Extract Profitable Customers     
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Circulation & Database Strategies

How Several Multichannel Catalogers Survived and Succeeded Despite the Postal Increase     
It's the Data! How Smart Direct Marketers Can Utilize New Data Sources     
How Do You Know it Worked? The ROI of Data-Driven Marketing     
Don't Cut Your Circulation! Incorporate Clean, Cut-and-Replace Strategies to Optimize Marketing and Mailing Costs     
Calculating Lifetime Value for Smarter Allocation of Resources     
Making the Most of Co-op Databases     
Stump the Experts: The Latest Circulation Techniques to Increase Sales & Profits     
Gain New Customers through Insert Media, Print Advertising, DR Radio & DRTV   
Circulation Testing Strategies that Produce Actionable Results     
Customer Loyalty Marketing: Bridging the Channels     
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Circulation Intensive

Mailing, Merge and Test Strategies That Will Enhance Your Results     
Multichannel Matchback — Accurate Allocation of Orders Set the Stage for Continued Success     
Long Term Planning — Creating Your Three-Year Plan     
Circulation Planning — The Key to Meeting Your Catalog Demand Goals by Channel     
Blending House File and Prospect Mailing Strategies for Best Results     
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Creative Intensive

101  Sell More With Proven Website Design     
Transforming Cold Copy Into Hot Copy to Boost Response     
Strategy-Driven Photography in a Multichannel World     
Brand — It's Not a One-Time Thing, It's an All the Time Thing!     
The Do's and Don'ts of Design that Motivate Buyers     
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Creative/ Production

Catalog Redesign: How a Fresh Look at a Time Honored Brand Increased Sales   
This Worked. That Didn't.     
Reducing Costs and Time-to-Market with Effective Content Management     
Through Their Eyes Only: Building Experiential Creative that Sells     
Saving On the Three P's: Paper, Production, and Postage     
Effectively Manage the Creative Process and Gain Cost Efficiencies     
"Change Your Cover Layout," Dictates Postal Service!     
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Email Intensive

Making the Message Matter: Effective Use of List Segmentation for Content Relevance   
Email Creative Strategies That Increase Click-Throughs   
Where Do We Go From Here? The Future of Email Marketing     
Secrets for Successful Email Marketing     
Navigating Through Spam Filters and ISPs to Reach Your Customers     
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General Session

Style With A Conscience: TheMaking Of A Multichannel Company   
Four Transitions: Profiting From A Consumer Controlled Marketplace   
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Merchandising

Prioritizing Cross-Channel Merchandising to Win the Hearts and Minds of Customers     
Merchandise Analysis: A Critical Measurement for Success (Made Easy)     
Overcome the Challenges of Sourcing from Asia     
Differentiate or Die! How to Avoid "Me Too" Syndrome in Your Merchandise Assortment     
Uncover Profitable Selling Space with Square Inch Analysis & Item Sales Analysis     
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Merchandising Intensive

Strategic Merchandising Metrics That Lead to Better Results     
Merchants Reveal Merchandising Secrets that Sell More Product Online     
Online and Offline Merchandising Verve: Strategies to Boost Product Performance     
Invite Your Customers into Your Brand and Watch Your Sales Grow     
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Mergers & Acquisitions Intensive

Positioning Your Company for Sale: What Are the Key Value Drivers?     
Structural Changes at the Top: New Drivers of M&A Activity and What It Could Mean for You!     
Private Equity Investment: Is it Right For Your Company?     
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Multichannel Marketing

Direct Selling: A New Profitable Channel for Multichannel Merchants     
Multichannel Challenges: Single Solutions     
You Can Apply Best Practices in Direct Marketing to Your Retail Marketing Efforts   
Going to the Source? Accurate Multichannel Matchbacks for Bottom Line Results     
Making the Most of Multichannel: Reaping the Synergies, Avoiding the Pitfalls     
Go Green: 15 Strategies for Marketers to Improve Efficiency & Help the Environment     
From Your Mailbox to Your Inbox: Maintain Brand Consistency Across Channels for Improved Sales     
Battling Rising Costs Across the Entire Multichannel Enterprise     
The Changing Multichannel World: Opportunities and Pitfalls of Doing Business     
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Search Marketing Intensive

Conversion Is Your Ultimate Secret Weapon: Tracking & Optimizing Search Traffic     
Reputation Management: Protecting Your Brand in the Search Engines     
Secrets for Getting More and Better Links for Higher Search Rankings     
Organic Search Essentials: The Top 10 Things You Must Be Doing to Be Successful     
Getting the Most Out of Your Pay-Per-Click Program     
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Senior Executive Issues

Secure Your Company's Bottom Line: Secure Your Data     
Expand into the New and Mature Markets of Europe     
Why Well Integrated Multichannel Retailers are More Profitable and Valuable     
The Future of B-to-B Marketing — Considerations for the Road Ahead     
Building a Brand Culture From the Front Line to CEO     
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Small & Start-up Multichannel Merchant

Launching Your Catalog or Spinoff — A How-To for Success     
How to Grow Your Multichannel Business in a Few Easy Steps     
Small Fish, Big Pond. How Niche Marketers Can Use Unique, Boutique Positioning to Win Loyal Customers     
Increase Web Sales on a Shoe String Budget     
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Small & Start-Up Multichannel Merchant Intensive

If You Get Them, Keep Them: Retaining Customers with Better Contact Strategies     
Building Your Brand While You're Building Your Business: How Brand and Creative Produce Incremental Growth     
Growth Strategy Challenges: A Panel Discussion with People Who Are Making It Happen     
Setting the Stage for Success     
Full-Blown Acquisition: Getting Customers in a Hyper-Competitive Market     
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Web & Email Marketing

Practical Website Features that Improve the Customer Experience and Boost ROI     
A Perfect Balance Website Redesign That Drove Increased Sales and Loyalty   
Measuring PPC Search as Part of the Marketing Mix     
Reaping the Benefits of Social Media     
Consistent Branding from Email to Landing Pages — Maximize Your Online Presence     
Maximize Your Web Catalog: Search Optimization, Content & Analytics     
Increase Sales and New Customers with Shopping Comparison Sites     
Surprising Email Tactics for Maximum Response     
Finding the "Best" Product: How Site Search Can Drive Sales and a Superior Customer Experience     
Paying for Performance: Managing Web Affiliates in a Multichannel World     
Getting the Best ROI from Rich Media   
Growth through Smart Bidding     
Developing Landing Pages that Convert Visitors to Buyers     
Getting Into The Inbox — How To Improve Your Email Deliverability & Maximize Your Sales     
Do More with Less: Using Analytics to Increase ROI without Increasing Your Budget   
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Web Analytics and Conversion Intensive

A Better Understanding of Your Web Traffic = Increased Sales     
Continual Improvement Process — Using Data to Drive Conversions     
Using Testing to Create a Better Customer Experience and Increased Sales     
Analytics Jump Start!     
Boost Profits with Effective Multichannel Campaign Analytics   
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