To reach your specific financial goals with a new circulation campaign you need a carefully thought through plan. Come to this session and you'll discover the questions you need to ask before starting any new campaign: what $/Book should I expect? How much will come in via the call center vs. the web? Only once you have set your financial goals can you create your circulation campaign. You'll learn:
- What templates can set up a successful planning session
for catalog performance
- The key factors in determining performance changes from
last year/last season