Want a great marketing strategy? Then you first need to learn to plan. How do you determine whether your sales goal is pie in the sky, a sandbag, or realistic? Who should lead the planning process? What information should you use? Can you identify the key points that set you apart from your competition, and how you compete with them? Planning is a process not an event. This session will teach you how to develop a strategic marketing plan that optimizes your company's assets for growth and success.