As much as we might like our buyers to follow a linear path down a marketing channel to buy products, that's usually not how they purchase anymore. The buyer's journey today is a circuitous path through numerous channels that's difficult to track or predict. But attempting to move buyers down a specific channel misses the huge opportunity multichannel marketing presents. Many customers prefer that you use multiple channels to contact and inform them. This session will give you strategies to blend multiple channels
of customer contact to boost sales.